The Think Pink committee at Southwest Medical Center chose The Hunt For A Pink October as its 2010 theme. It challenged hospital departments, medical office buildings, and local businesses in Liberal, Kansas, to decorate and help spread breast cancer awareness. Breast cancer survivors judged the participants on educational material, creativity, and use of pink. Southwest Medical then sponsored a scavenger hunt around town to the places that had decorated for the Think Pink challenge. Positive Promotions products, including planners, lapel pins, and pens, were used as giveaways and door prizes. The center also held a seminar in which an OB/GYN discussed women’s health and a breast cancer survivor shared her story. The most elaborate project of the Think Pink committee was a video called Your Life In Three Words. In it, people across Liberal conveyed messages about breast cancer, three words at a time. They held up signs instead of speaking. A portion of the video was shown on Good Morning America.
Wayne Memorial Hospital kicked off its month of activities with a health fair for the residents of Jesup, Georgia. A breast cancer awareness booth at the fair featured gifts from Positive Promotions. Every Tuesday during National Breast Cancer Awareness Month, hospital staff and breast cancer survivors dressed in pink, handed out treats, and talked to women about the importance of breast exams and mammograms. On the last Tuesday, staff dressed in Halloween costumes to Scare Away Breast Cancer. The hospital scheduled mammograms until 8:00 pm three nights a week to make it more convenient for working women. To raise money for breast cancer research, Wayne Memorial set up the Tree Of Hope. People bought ribbons to hang on the tree in honor of someone who has fought breast cancer. The Baking For A Cure bake sale also raised funds. Members of every department in the hospital put on pink gloves and participated in a Dancing For A Cure video. The video was played in the lobby, posted on the Internet, and aired on local TV stations.
The Madison County Breast Cancer Support Group is an important asset to Richmond, Kentucky. Members visit breast cancer patients in the hospital or at home. In 2010, the organization took part in a rally in front of city hall proclaiming October as National Breast Cancer Awareness Month. The group hosted a Relay For Life; the race and silent auction together raised $122,000. The group also sponsored a Women’s Wellness Fun Day. It featured speakers, a skit, a fashion show, informational booths, and door prizes. Everyone received Positive Promotions pens, key rings, and kits. Members of the support group walked in a Race For The Cure in Lexington.
Throughout October, pamphlets and displays educated employees at Effingham Hospital. Employees also learned from breast-cancer-themed word searches and crossword puzzles. Key rings, coolers, and lunch bags from Positive Promotions were given to people who participated. Effingham held an afternoon reception in which employees received breast exam cards, had the opportunity to ask questions about mammograms, and entered drawings for door prizes.
Cuyuna Regional Medical Center (CRMC) in Crosby partnered with Riverwood Healthcare Center in nearby Aitkin, Minnesota, to create the This Town music video. The video tells the importance of breast cancer screenings and shows employees of both facilities wearing pink scrubs. The video was unveiled at a local movie theater, then made its way to YouTube where it has been viewed tens of thousands of times. CRMC also hosted a Girls Night Out, which included a style show, a wine tasting, and goodie bags of Positive Promotions items, such as water bottles and bracelets.
Your staff members can assist in providing comfort to patients having breast cancer surgery. Begin by ordering “Making A Difference One Woman At A Time” Reversible Tote Bags and Comb & Mirror Compacts. Consult with a breast cancer support group to see what else would be nice to include in the bag with the compacts, then ask your staff to donate those items. Also gather teddy bears and small pillows. Supply a hospital or surgery center with your finished “care packages.”
October and football go hand in hand. Chances are there is a football team that plays in your area, whether it be professional, college, or high school. Organize “Tailgating For TaTas.” Get permission to set up in the parking lot before one of the games. Draw people over to your booth by having a prize wheel. On the wheel, picture items of various value, such as Ladies’ Vintage Football Jerseys. Have information on breast cancer screenings ready. Sell hotdogs and baked chips to offset the cost of the prizes. Also offer drinks in Pearlized Pink Water Bottles that have been imprinted with the slogan “Tailgating For TaTas.”
Rally your community members by asking them to “put a cap on breast cancer.” Create flyers and posters announcing National Breast Cancer Awareness Month. Feature photographs of breast cancer survivors from your organization/ facility wearing “Hope, Love, Cure” Caps. Hold sales of the caps to raise money for a breast cancer related group or program. When someone purchases a cap, give that person a few Pink Ribbon Embroidered Appliques to pass on and expand the reach of your campaign.
Let creativity shine while raising awareness by organizing a door decorating contest for staff members. Encourage contestants to come up with an interesting breast cancer-related theme for each door. Require an educational component. Allow employees whose work areas don’t have doors to decorate their desks instead. Assemble a panel of judges to pick winners. Award a “Live, Love, Believe In The Cure” Briefcase Messenger Bag to first place. Present second and third place with “Live, Love, Believe In The Cure” Drawstring Backpacks.